From ItsaSurvey.com
Should You Get Mobile Email?
By Brockmann & Company
Aug 14, 2007 - 9:20:31 AM
Brockmann & Company, the customer insight research and
consulting firm, today released findings from its latest independent
self-funded report "Mobilizing Email: Improving the Mobile Email
Experience." Mobile email is a tool for employees to be instantly
responsive to customers, coworkers and automated business processes -
something that agrees with employees and customers alike.
According to Peter Brockmann, president of Brockmann & Company,
"The benefits of enabling mobile email are manifested in 55% higher
employee satisfaction, 21% higher customer satisfaction and 20% higher
user satisfaction with the email experience than others. Yet, despite
these benefits, four out of five respondents didn't think mobile email
was very important to their job performance."
The report, based on the online responses of 520 business users of
email services from around the world, defines how 'minlets' are used to
improve individual productivity. The report also reveals that the goal
of increased responsiveness of mobile email users comes with a price:
-- Mobile email users receive 16% more email than others.
-- 56% of the increase came from coworkers, higherups and automated
business processes.
-- Mobile email users experience more false-positives - good email trapped
as spam - 75% more mobile users than others have lost business as a
result of an email never arriving.
Brockmann added, "Integration of email with mobile phones was
consistently rated the biggest improvement opportunity, even among
mobile email users. This points to the need for re-balancing the IT
organization's need for control of cost, security and applications with
the users' needs for mobile service functionality."
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