NFL Commissioner Roger Goodell, Tiger Woods, and NBA Chairman David
Stern top BusinessWeek's inaugural "The Power 100" ranking of the 100
most powerful people in sports. Peyton Manning ranks as the top NFL
athlete at No. 13, U.S. newcomer David Beckham comes in at No. 17, and
Katie Bayne, Senior VP at Coca-Cola, is the highest-ranked woman on the
list at No. 67.
What is power in sports? In the October 8 issue, BusinessWeek
combines its business insights with the sports knowledge of ESPN The
Magazine's writers and editors to reveal, for the first time, an
in-depth examination of how power manifests itself in the sports world.
Both publications will feature shared content that analyzes "Power and
Sports," and each will offer articles that are exclusive to their
magazines.
BusinessWeek exclusively undertook the mammoth and challenging
project of producing "The Power 100," a ranking of the 100 most
powerful people in sports. (ESPN The Magazine, itself a powerful sports
brand, did not participate in or contribute to the ranking.) The result
of these efforts is an insightful roster of league commissioners, top
athletes, media execs, high profile agents, team owners and leading
sports brand CEOs.
To compile this first-ever list of sports figures, BusinessWeek
reached out to 21 distinguished people from the worlds of sports and
media. The panelists were given several criteria to help guide them.
Among the criteria: how an individual rates against his or her peers;
how much money he or she controls, generates, or influences; how long
someone has exercised power and the lasting consequences of that
person's tenure -- his or her legacy. For additional help, BusinessWeek
turned to the fans. In the space of four weeks, 160,000 fans stormed
BusinessWeek.com to nominate their favorite powerbrokers.
BusinessWeek's October 8 issue, "The Power 100," is available
on newsstands Monday, October 1. Expanded content, including infamous
moments in sports, profiles, exclusive videos and slideshows, and the
full methodology of the ranking, will be available online at http://www.businessweek.com/power100.
BusinessWeek's "Power 100"
1 Roger Goodell 51 Mark Ford
Commissioner, NFL President, Sports Illustrated
Group
2 Tiger Woods 52 Bob Bowman
Golfer President and CEO, MLB
Advanced Media
3 David Stern 53 Jerry Jones
Commissioner, NBA Owner, Dallas Cowboys and
Dallas Desperados
4 George Bodenheimer 54 Roger Penske
President, ESPN, ABC Sports; Owner, Penske Racing
Co-Chairman, Disney Media
Networks
5 Bud Selig 55 Chase Carey
Commissioner, MLB CEO, President and Director,
DirecTV
6 Brian France 56 Jeff Gordon
Chairman and CEO, NASCAR NASCAR Driver
7 Dick Ebersol 57 Bernie Ecclestone
Chairman, NBC Universal Sports Head of Formula 1
& Olympics
8 Phil Knight 58 Jeff Urban
Chairman, Nike SVP, Sports Marketing,
Gatorade/PepsiCo
9 Sean McManus 59 George Pyne
President, CBS News and Sports President, IMG Sports and
Entertainment
10 Rupert Murdoch 60 Omar Minaya
Chairman and CEO, News Corp. EVP of Baseball Operations and
General Manager, New York Mets
11 Michael Jordan 61 Sidney Crosby
Managing Member of Basketball Center, Pittsburgh Penguins
Operations, Charlotte Bobcats
12 Scott Boras 62 Jack Roush
President, Boras Corp. Founder and CEO, Roush Fenway
Racing
13 Peyton Manning 63 Ross Greenberg
Quarterback, Indianapolis CEO, HBO Sports
Colts
14 David Hill 64 Robert Kraft
Chairman and CEO, Fox Sports Owner, Chairman and CEO, New
England Patriots
15 Donald Fehr 65 John Henry
Executive Director, MLBPA Principal Owner, Boston Red
Sox; Co-Owner, Roush Fenway
Racing
16 Myles Brand 66 John Walsh
President and CEO, NCAA EVP and Executive Editor, ESPN
Internet Group
17 David Beckham 67 Katie Bayne
Soccer Star SVP, Coca-Cola North America
18 Jacques Rogge 68 Eric Grubman
President, IOC Executive Vice President,
Finance and Strategic
Acquisitions, NFL
19 Lebron James 69 John Galloway
Guard, Cleveland Cavaliers VP, Sports and Media, PepsiCo
North America
20 Tony Ponturo 70 Tom Brady
VP, Global Media and Sports Quarterback, New England
Marketing, Anheuser-Busch Patriots
21 Phil Anschutz 71 Tony Hawk
Founder, Anschutz Skateboarding Tycoon
Entertainment Group
22 Herbert Hainer 72 Mark Steinberg
Chairman and CEO, Adidas SVP and Global Managing
Director of Golf, IMG
23 Dale Earnhardt, Jr. 73 Maria Sharapova
NASCAR Driver Tennis Player
24 Brian Roberts 74 Tony Stewart
Chairman and CEO, Comcast NASCAR Driver
25 George Steinbrenner 75 The Maloof Family
Principal Owner, New York Owners, Sacramento Kings and
Yankees Sacramento Monarchs
26 Theodore Forstmann 76 Arnold Palmer
Chairman and CEO, IMG PGA Legend
27 Gary Bettman 77 Randy Levine
Commissioner, NHL President, New York Yankees
28 Alex Rodriguez 78 Shaquille O'Neal
Third Baseman, New York Center, Miami Heat
Yankees
29 Joseph S. Blatter 79 Casey Wasserman
President, FIFA Chairman and CEO, Wasserman
Media Group
30 Roger Federer 80 James Dolan
Tennis Player Chairman, MSG; President and
CEO, Cablevision Systems
31 Jim Delany 81 John Madden
Commissioner, Big Ten NFL Commentator
Conference
32 Dick Pound 82 John Kosner
Chairman, World Anti-Doping SVP and General Manager, ESPN
Agency New Media
33 Gene Upshaw 83 Arn Tellem
Chairman, NFLPA President, WMG
34 Tim Finchem 84 Bruton Smith
Commissioner, PGA Chairman and CEO, Speedway
Motorsports
35 Lance Armstrong 85 Adam Silver
Cyclist Deputy Commissioner and COO,
NBA
36 John Skipper 86 Charlie Denson
EVP, Content, ESPN President, Nike Brand
37 Mark Parker 87 Tony Petitti
CEO and President, Nike EVP and Executive Producer,
CBS Sports
38 David Levy 88 Kobe Bryant
President, Turner Sports Point Guard, Los Angeles
Lakers
39 Barry Bonds 89 Yao Ming
Outfielder, San Francisco Center, Houston Rockets
Giants
40 Daniel Snyder 90 Tom Condon
Owner, Washington Redskins NFL Agent, CAA
41 Derek Jeter 91 Arte Moreno
Shortstop, New York Yankees Owner, Los Angeles Angels of
Anaheim
42 Tim Leiweke 92 Brian Cashman
President and CEO, AEG General Manager, New York
Yankees
43 Paul Allen 93 Joe Gibbs
Owner, Seattle Seahawks and Head Coach, Washington
Portland Trailblazers Redskins; NASCAR Team Owner
44 Robert DuPuy 94 Heidi Ueberroth
President and COO, MLB President, Global Marketing
Partnerships and International
Business Operations, NBA
45 Ladainain Tomlinson 95 Earvin "Magic" Johnson
Running Back, San Diego NBA Legend
Chargers
46 Tim Brosnan 96 Billy Beane
EVP for Business, MLB Vice-President and General
Manager, Oakland Athletics
47 Jerry Reinsdorf 97 Micky Arison
Owner, Chicago Bulls and Owner, Miami Heat; Chairman of
Chicago White Sox NBA Board of Governors
48 Larry Lucchino 98 Lesa France-Kennedy
President and CEO, Boston Red President, International
Sox Speedway Corp.
49 Ed Goren 99 David Berson
President, FOX Sports EVP, Program Planning and
Development, ESPN
50 Mark Cuban 100 Donna Orender
Owner, Dallas Mavericks President, WNBA
