"The dream audience for an Internet advertiser is one that is highly engaged," said Jason Kint, Senior Vice President and General Manager of CBSSports.com. "As these numbers indicate, CBSSports.com users visit our content more often and for longer periods than any other major sports site on the web. CBSSports.com had been delivering this coveted audience for quite a while now, a testament to our talented writers, original video productions and superior fantasy games."

                    Loyalty Metrics for September 2007

	

	        (Nielsen//NetRatings home and work panel, September 2007)

	

	   -- Visits per Person: CBSSports.com led all major sports sites with 10.33

	

	      Visits per Person (VPP). The next closest competitor had 7.71 VPP

	      while the average VPP of all the major sports sites, excluding

	      CBSSports.com was 5.6.

	

	   -- Time per Person: CBSSports.com led all major sports sites with one

	      hour and 36 minutes of Time per Person (TPP). The next closest

	      competitor had 52 minutes of TPP while the average TPP of all the

	      major sports sites, excluding CBSSports.com was 35 minutes.

	

	

*For purposes of this release, "major sports sites" include ESPN.com, FoxSports.com, SI.com, Yahoo Sports, AOL Sports, MLB.com and NFL.com

Not only are CBSSports.com users more loyal, but the multi-platform CBS Sports brand is seeing growth in all areas. Since rebranding the service CBSSports.com this past August, users to the site have increased a healthy 27% - the highest growth rate among major sports sites over the past month, excluding the obvious seasonal bump associated with NFL.com. Kint attributes the growth to superior NFL and College Football coverage along with better integration with CBS Sports Mobile and TV platforms.

Traffic to the CBS Sports Mobile Web site (wap.cbssports.com) is also starting to see tremendous growth.

                 CBS Sports Mobile Web Growth Statistics

	

	  Total page views increased by 275% in Q3 (July-September) '07 vs. Q3 '06

	   -- Q3 2006: 10,730,735

	   -- Q3 2007: 29,471,212

	

	  Total unique visitors increased by 280% in September '07 vs. September '06

	

	   -- September 2006: 808,994

	   -- September 2007: 2,264,927

	

	  Year-to-date '06 vs. '07 page views is up 197%

	   -- YTD 2006: 21,038,229

	   -- YTD 2007: 62,459,584

	

	  (Source: Omniture)