With more than 31 percent
of customers terminating their relationship with service providers who
have been hit with a data breach, ID Experts (http://www.idexpertscorp.com/) today announced the availability of its latest white paper, "Playing by the Rules Could Cost You Your Customers." The white
paper addresses the gap between legal obligations for data breach notification and customers' expectations, and offers five
tips to companies to retain customer loyalty.
While many states have enacted data breach notification laws, a recent study by the Ponemon Institute (http://www.idexpertscorp.com/breach/ponemon-study),
sponsored by ID Experts, found that customers are overwhelmingly
unsatisfied with the notification and response of organizations that
have compromised their personal information.
"It is evident that customers are dissatisfied with data breach
response regardless of state notification laws," said Rick Kam,
president of ID Experts. "Organizations need to pay close attention to
their customers' needs during this critical response phase to retain
revenue and maintain customer trust."
To download the free "Playing by the Rules Could Cost You Your Customers" white paper about data breach notification, visit
ID Experts' Web site at http://www.idexpertscorp.com/breach/whitepaper.
About ID Experts -- Identity Theft Protection & Data Breach Services
ID Experts provides identity theft protection and data breach
services for individuals, corporations and the public sector. Unlike
other identity theft protection service providers that rely solely on
credit monitoring, ID Experts takes a uniquely personal approach to
identity protection -- whether it's a single individual or family, or
up to the largest corporations, government agencies and universities,
ID Experts ensures each and every individual receives protection and
recovery assistance. Today, ID Experts protects more than 3 million
individuals nationwide from identity theft. These customers benefit
from ID Experts' team of experienced identity recovery advocates who
have a 100 percent success rate in restoring victims' identities to
pre-theft status. For more information visit http://www.idexpertscorp.com/.
Source: ID Experts