OffBeat
Fill Your Super Bowl with Healthier Food
By SUBWAY® Restaurants
Jan 24, 2008 - 12:39:19 PM

SUBWAY ^® Restaurants found in a survey released today that although the Big Game ranks as the year ’s third highest day of overeating, nearly nine in 10 Americans (84%) would consider eating healthier options during the Big Game. This result is especially appealing to those hosting Big Game parties in ‘The Big Apple ’ and ‘Beantown, ’ which are both well known for hosting big-appetite events.

SUBWAY ® Restaurants conducted an Omnibus survey of more than 1,000 Americans regarding their Game Day snack consumption habits and learned they overeat the most during the Big Game (27%) —trailing only Thanksgiving (85%) and Christmas (61%). More than half surveyed (59%) admitted to overeating during the Big Game and reported gorging themselves on nachos, fried chicken, chicken wings, pizza and other generic “junk food. ”

The findings present a potential win for SUBWAY ® Restaurants, which launched SUBWAY FRESH FIT ™ menus for adults and children early last year, to provide Americans with healthier Game Day dining options. The menus, designed to offer better-for-you, on-the-go meal options to complement active lifestyles, consist of low-fat sandwiches and “fit ” sides and beverages, such as apples, raisins, and yogurt.

SUBWAY Restaurants Super Bowl Survey Methodology

An Omnibus survey conducted a telephone survey on behalf of SUBWAY ® Restaurants of a nationally representative probability sample of households; 1,090 interviews were completed among adults ages 18+ (53 percent female, 47 percent male). Interviewing took place January 7-9, 2008.