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OffBeat Last Updated: Jan 24, 2008 - 12:41:08 PM


Fill Your Super Bowl with Healthier Food
By SUBWAY® Restaurants
Jan 24, 2008 - 12:39:19 PM

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SUBWAY ® Restaurants found in a survey released today that although the Big Game ranks as the year s third highest day of overeating, nearly nine in 10 Americans (84%) would consider eating healthier options during the Big Game. This result is especially appealing to those hosting Big Game parties in The Big Apple and Beantown, which are both well known for hosting big-appetite events.

SUBWAY ® Restaurants conducted an Omnibus survey of more than 1,000 Americans regarding their Game Day snack consumption habits and learned they overeat the most during the Big Game (27%) trailing only Thanksgiving (85%) and Christmas (61%). More than half surveyed (59%) admitted to overeating during the Big Game and reported gorging themselves on nachos, fried chicken, chicken wings, pizza and other generic junk food.

The findings present a potential win for SUBWAY ® Restaurants, which launched SUBWAY FRESH FIT menus for adults and children early last year, to provide Americans with healthier Game Day dining options. The menus, designed to offer better-for-you, on-the-go meal options to complement active lifestyles, consist of low-fat sandwiches and fit sides and beverages, such as apples, raisins, and yogurt.

SUBWAY Restaurants Super Bowl Survey Methodology

An Omnibus survey conducted a telephone survey on behalf of SUBWAY ® Restaurants of a nationally representative probability sample of households; 1,090 interviews were completed among adults ages 18+ (53 percent female, 47 percent male). Interviewing took place January 7-9, 2008.



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