Biggest Movers and Shakers for Week Ending Oct. 27, 2007:
  1.    California Wildfires      800 %
  2.    Saw IV                    700 %
  3.    Dancing with the Stars    300 %
  4.    Johnny Depp               188 %
  5.    Red Sox                   166 %
  6.    World Series              142 %
  7.    Poker                     111 %
  8.    Halloween                  87 %
  9.    Transformers               69 %
  10.   Oprah                      67 %

  Notes of Interest:

Propelled by contestant Marie Osmond's fainting spell, "Dancing with the Stars" (#8) makes its first-ever appearance on the Lycos 50, jumping ahead of the World Series (#9), MySpace (#10), and Britney Spears (#12) in search popularity this week. Search activity for the hit ABC series steps up 300% after Osmond fainted following her samba performance with her partner Jonathan Roberts during last Monday's episode. The fainting spell clip became an immediate YouTube (#5) sensation.

Search Gainers:

The California wildfires gain 800% in search activity after ravaging more than 500,000 acres and destroying 1,700 homes in areas of Los Angeles and San Diego. The fires, which began on October 21, were among the worst in California history, resulting in Gov. Arnold Schwarzenegger declaring a state of emergency in seven counties.

The latest movie in the "Saw" franchise, "Saw IV" jumps 700% in search activity this week, slaughtering box office competition, grossing $32 million over the weekend.

Meanwhile, in the world of sports, the Boston Red Sox were involved in a slaughter of their own, sweeping the Colorado Rockies to win their second World Series title in four seasons, and scoring a 166% gain in search popularity over the past week.

  The Lycos 50(TM) Top 10 Search Terms for the Week Ending Oct. 27, 2007:
  1)  Poker        6)  Disney
  2)  Halloween    7)  Kim Kardashian
  3)  Golf         8)  Dancing with the Stars
  4)  Fashion      9)  World Series
  5)  YouTube      10) MySpace