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Entertainment Last Updated: Nov 15, 2007 - 9:49:55 AM


Reading and TV Watching Still Favorite Activities, But Both Have Seen Drops
By Harris Interactive
Nov 15, 2007 - 9:47:39 AM

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In the three years since The Harris Poll ® last asked Americans to detail their two or three favorite leisure time activities, things have remained the same, yet at the same time, changed. Topping the list of favorite activities are reading, TV watching and spending time with friends and family. While these are the same top three as in 2004, what has changed is the percentage of people who cite these as their favorites. In all three cases, the numbers have dropped. Over one-third (35%) cited reading in 2004, this year that is down to 29 percent. TV watching has dropped from 21 percent to 18 percent and spending time with friends and family has dropped from 20 percent to 14 percent.

Rounding out the top five leisure time activities are computer activities, which has risen from seven percent to nine percent and going to the movies, which has dropped from 10 percent to seven percent.

These are some of the results of a Harris Poll of 1,052 U.S. adults surveyed by telephone by Harris Interactive ® between October 16 and 23, 2007.

Biggest Changes Since 1995

Besides the large changes from 2004, there are also major changes since this survey was first started in 1995. The largest increases in popularity in 12 years are computer activities, perhaps not surprisingly as new technologies have increased (up seven points from 2% to 9%), watching sporting events (up four points), exercise (up three points) and crafts (up three points).

The biggest declines in popularity over the last 12 years are in T.V. watching (down seven points), sewing/crocheting (down five points), entertaining (down four points) and swimming (down four points). With the current writer s strike impacting the television season, and potentially turning more people away from TV as their favorite shows go into reruns, this downturn in TV watching must be a concern to the studio executives.

Hours Working and Available for Leisure

The number of hours spent working (including housekeeping and studying) dropped from a median of 50 hours in 2004 to a median of 45 hours this year. This is the first time it has been this low since 1975 when it was at 43 hours.

The number of hours available for leisure per week has not changed much since 2004. Currently it is 20 hours and in 2004 it was 19 hours.

TABLE 1
FAVORITE LEISURE-TIME ACTIVITIES
(Spontaneous, Unaided Responses)
"What are your two or three most favorite leisure-time activities?"
Base: All Adults

  1995   1997   1998   1999   2000   2001   2002   2003   2004   2007

%   %   %   %   %   %   %   %   %   %
Reading   28   28   30   27   31   28   26   24   35   29
TV watching   25   19   21   22   23   20   15   17   21   18
Spending time with family/kids   12   12   13   12   14   12   11   17   20   14
Computer activities   2   3   3   7   6   7   4   5   7   9
Going to movies   8   7   8   8   6   7   6   7   10   7
Fishing   10   12   11   13   9   12   8   9   8   7
Gardening   9   11   14   15   13   10   8   6   6   6
Walking   8   8   7   9   8   6   4   4   6   6
Playing team sports   9   9   9   8   5   5   7   6   5   6
Exercise (aerobics, weights)   2   4   3   3   6   5   4   6   6   5
Golf   6   8   6   6   5   6   5   3   4   5
Church/church activities   3   4   2   3   4   3   2   5   4   5
Listening to music   5   3   4   4   4   4   4   4   6   4
Watching sporting events   *   *   2   5   4   2   2   5   3   4
Shopping   3   3   3   4   3   4   2   4   5   4
Socializing with friends/neighbors   *   *   2   5   6   4   5   7   4   4
Traveling   4   5   4   4   5   4   4   4   4   4
Playing music   3   2   2   3   3   2   1   3   3   3
Entertaining   7   3   5   3   2   1   2   3   5   3
Renting movies   5   5   3   4   5   4   3   3   6   3
Eating out/dining out   2   2   2   2   1   1   2   5   2   3
Hunting   4   4   4   6   3   3   3   4   5   3
Crafts (unspecified)   *   *   *   3   4   4   2   4   3   3
Swimming   7   6   7   6   5   8   5   2   2   3
Camping   4   3   3   4   4   3   2   1   2   3
Bicycling   4   3   3   3   2   3   3   2   3   3
Outdoor activities   *   *   *   *   *   *   *   *   1   3
Sewing/crocheting   7   4   8   4   3   3   3   3   4   2
Relaxing   *   *   1   3   3   3   3   3   3   2
Playing cards   *   *   *   *   *   *   1   2   2   2
Hiking   3   3   2   2   1   *   3   3   2   2
Housework   *   *   *   *   *   *   *   2   3   2
Cooking   2   2   2   2   2   1   2   3   2   2
Working on cars   2