Biggest Movers and Shakers for Week Ending Oct. 20, 2007:

	  1.         Stephen Colbert          2600 %

	  2.         American Idol            1400 %

	  3.         Ellen DeGeneres           483 %

	  4.         Al Qaeda                  300 %

	  5.         Matt Holiday              300 %

	  6.         Martha Stewart            157 %

	  7.         World Series              100 %

	  8.         Red Sox                    71 %

	  9.         Kim Kardashian             60 %

	  10.        Hannah Montana             58 %

	

	  Notes of Interest:

	

Socialite and former Paris-Hilton-entourage-member Kim Kardashian makes her first-ever appearance on The Lycos 50 this week, jumping 60% in search popularity, following the Oct. 15 debut of her family's new reality show, "Keeping Up with the Kardashians," on E! Entertainment Television.

Meanwhile, Halloween jumps to number two this week, with Pumpkin Carving (#25) also re-entering the Lycos 50. For a frightfully good time, check out the new Horror Showcase on Lycos Cinema at http://cinema.lycos.com/. From "Attack of the Giant Leeches" and "Night of the Living Dead," to "Dr. Jeckyll and Mr. Hyde" and "The House on Haunted Hill," full-length horror classics are now available to watch alone or invite friends to the scream fest and watch together. In honor of Halloween, The Lycos 50 this week looks at the most popular Halloween costumes, based on web search activity. If web search activity is any indication, expect to see several Harry Potter look-alikes trick or treating this year.

The Top 10 Most-Searched Halloween Costumes for the Week Ending Oct 20, 2007:

  1) Harry Potter              6) Batman

	  2) Pirate                    7) Wonder Woman

	  3) Spiderman                 8) Disney Princesses

	  4) Superman                  9) Jedi

	  5) Fairy Princess           10) Dorothy

	

	  Search Gainers:

	

Stephen Colbert's recent satirical bit announcing his plan to run for President in both the Democratic and Republican primaries has sparked a surge in online interest for Colbert, up 2,600%. Apparently, some folks didn't hear the part about this being a joke. A recent Washington Post blog reports Colbert is actually polling ahead of Dennis Kucinich and Bill Richardson on the Democratic side.

The World Series (#18), which begins tonight at Fenway Park in Boston, re-enters this week's list and causes a spike in search interest for the Boston Red Sox. The Sox score big hits with web users, jumping 71% in search interest over the past week. However, the player hitting it out of the park with web users is Colorado Rockies outfielder Matt Holiday, up 300%. No other baseball player comes close to seeing the online search popularity Holiday receives this week.

  The Lycos 50(TM) Top 10 Search Terms for the Week Ending Oct. 20, 2007:

	

	  1) Poker                     6) Disney

	  2) Halloween                 7) Britney Spears

	  3) Golf                      8) MySpace

	  4) YouTube                   9) Clay Aiken

	  5) Fashion                  10) Paris Hilton